I’m delighted that the 121 Marketing group is entering its third year of existence and the next ‘First Wednesday Club’ meet-up will take place on the 2nd of February 2011.
> What: ‘First Wednesday Club’ networking event
> When: 6.30pm, Wednesday, 2nd of February 2011
> Where: The Mint Bar, Westin Hotel, Dublin. Map available here: http://www.bit.ly/121map
> How much: No charge
To RSVP, please visit this link and select “attending”.
With more and more smart electronics playing a vital role in our day to day lives, they deserve an even smarter role at home. Controlled Homes have the solution, making it possible for virtually any appliance or device in your home to intelligently communicate with one another-from curtains to cameras, gates to garage door-and you the ability to control them, no matter where you are.
Create the perfect movie ambiance at the touch of a button. Talk to your thermostat from Toronto. Manage music in multiple rooms. Get a text when your teenager comes home. Controlled homes gives you comfort to design a home automation system of your dreams on a very real budget.
This valuable study, conducted in partnership with Carat Insight, examines the role of the internet in generating brand engagement.
The research concentrated on five advertising campaigns from the supermini car sector - Renault Clio, Toyota Aygo, Nissan Micra, Ford Fiesta and Mini - and looked into the effectiveness of online against other media, as well as wider influences like brand ownership, reading reviews, or recommendations from friends.
On the 11th of April 2009, Susan Boyle appeared on Britain’s Got Talent and sang “I Dreamed a Dream” from Les Misérables - and she completely blew the audience and judges out of the water with her performance!
Susan has got talent and a great personality but why was she an instant YouTube success? I believe that one of the reasons is that she over-exceeded customer expectations. If your business can learn from her overnight success I think that it would be 1. have a fantastic product, 2. over-exceed customer expectations (this will not be possible to do, all the time!) 3. Have a great story about the company (get your customers to warm to your ‘brand’ so that they will go out of their way to share your story with others).
If you were asked to market a professional association that is kind of like the “Quality Mark” for businesses, would you think of creating a video like this!? This video is for Goodbiz.ie - their aim is to promote good business practices among their members.
This video caught my eye on the Irish Times blog and I still haven’t forgotten about it! (That is good, right!?)
An interview with John Quelch, Professor, Harvard Business School. In a tough economy, companies can succeed if they understand their customers’ evolving consumption patterns and fine-tune their marketing strategies accordingly.
This video is part two of the interview between 121 Marketing (Karina Heavey) and Aengus King, Senior Brand Manager of Powerade and Sprite at Coca Cola Ireland. In this episode Aengus talks the recent campaigns that he has worked on: http://www.bebo.com/sprite and http://www.nevergiveup.ie/ We talk about the origin of “JD Quench” who is featured in the Sprite campaign and how to measure the success of the Bebo page.
Episode III is coming soon ….. (keep watching!)
Check out the new Sprite ad that was developed by McCann-Erickson
Hugh Hick examines Sponsorship and Social Media measurement In this podcast Hugh Hick interviews John Trainor from Onside Sponsorship about the prospects for sponsorship in 2012 and areas of potential growth. Also interviewed is Damien Mulley who discusses the forthcoming Measurement.ie conference which examines the area of social media ROI.
Uncategorized | 121marketing January 24, 2011 | 
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